Tag Archives: online event listings

Nowadays, people are more likely to text message than actually pick up the telephone.  For that reason, mobile marketing is becoming an excellent way for event marketers to connect to their intended audience. Mobile marketing is a great event promoting option which works quickly and effectively since SMS text messages are delivered to recipients within a few seconds and their delivery to mobile phones is almost guaranteed. According to statistics the average SMS response rate is 15%, which is much higher than that of traditional promotional methods. However, this method may not be for everybody, as some marketers believe that their customers may assume mobile marketing as an invasion of privacy.  The other drawback of mobile event marketing is the …